Are you maximizing this powerful point of impact? With Power Direct, you can be sure your message is driving engagement – because you’re putting relevant, distinctive, and dynamically-designed advertising, product samples or promotions directly at your customer’s front door.  You’re…

Industry Solutions Cut through the crowd with Power Direct’s front-door marketing solutions. We offer unique programs with proven results for businesses in the competitive arena of retail, telecommunications, packaged goods, food service/restaurants, retail banking, as well as marketing/advertising agencies. Using data-driven strategies, we…

Tips For A Better Hispanic Marketing Campaign The Hispanic market represents a huge potential and challenge for every marketer. As reported by AdAge, US Hispanic media spending grew faster than general market media, with a 4.6% growth in 2011. However,…

Scratch-offs Scratch-offs are most often seen and used in lottery games and tickets. That element of surprise and chance is a characteristic of scratch-offs that makes them a simple and relatively inexpensive add-on to any type of print creative. Most…

Shopper marketing Shopper marketing was once thought of as a purely in-store experience, with specific outreach to consumers as they browsed aisles in an effort to close the deal. But marketers today are recognizing that shoppers arriving in the store…